“The Concept CLA Class marks the start of a new era. It reinterprets iconic elements of the brand’s rich design heritage to craft a whole new face of Mercedes-Benz. Here, the sporty downward swoop of the distinctive shark nose from the 50s and 60s pairs with a new signature graphic for the electric age. The composition enhances the so-called eyebrow of the daytime running light with a stylized star. The star motif repeats as animated light bands in the A-shape grille design. These are defining features of our future look.”

Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG