“An icon must be something truly novel, beautiful and timeless – and have that magical X-Factor”
– Gorden Wagener
DESIGN No. 5 is all about “CREATING ICONIC LUXURY” infused by TECH COMPETENCE/LUXURY.
ORANGE IS THE MOOD: We make the colour orange the main theme. The highlight is the reveal of the Mercedes Benz Vision ONE-ELEVEN – a vehicle inspired by the historic brand icon C 111 and reborn as an icon of the present and future. It is characterized by its OUTSTANDING DESIGN and PIONEERING TECHNOLOGY.
THE LABEL FOR INDIVIDUALISATION.
With the MANUFAKTUR individualization program, Mercedes-Benz offers an ever-greater degree of exclusive design options at the highest level of craftsmanship. From a choice of bespoke colours to a wide range of exclusive interior fittings a Mercedes can be tailored exactly to one’s personal taste. With the Vision of MANUFAKTUR, Mercedes-Benz gives a glimpse of potential future hyper-exclusive design possibilities for the customisation programme.
MANUFAKTUR is our cross-brand (MB Top-End, Mercedes-Maybach, Mercedes-AMG, G-Class) customisation and personalisation programme that allows customers to go far beyond standard options to create a Mercedes-Benz vehicle with even more individuality, exclusivity and luxury.
Mercedes-Benz is launching the “LIMITED EDITION 1 OF 111” collection along with the Mercedes-Benz Vision One-Eleven. This is the first time that an iconic design study has been accompanied by a lifestyle collection consisting of five exclusive pieces. In addition to the striking colour of the concept sports car, the individual accessories also reflect the vehicle’s characteristic design elements. The five articles are each limited to 111 pieces – weekender bag, sunglasses, sweat hoody, cap, iPhone case. More information
Digital collectibles in the form of NFTs (Non-Fungible Token) allow Mercedes-Benz to support new strategic dimensions of digital brand and business development. At Design No.5, Mercedes-Benz is celebrating the work of its new home for digital objects, Mercedes-Benz NXT. In collaboration with one of the world’s leading digital artists, Harm van den Dorpel, and a group of art collectors called Fingerprints DAO, Mercedes-Benz NXT presents the “Maschine” collection – an exclusive series of code-generated NFTs.
“At Mercedes-Benz, there is a constant interaction between art and design, each influencing and being influenced by the other. As our cars become more and more digital, the idea of Mercedes-Benz creating its own unique NFTs is an area of particular interest to the design team. Harm van den Dorpel is an excellent partner for the first NFT collection under our new brand Mercedes-Benz NXT. Harm has explored the intersection of technology, art and design, and he understands how to bring together the NFT community with Mercedes-Benz enthusiasts.” -Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG
Merging the physical and digital. Currently, digital art only takes place on screens in museums or at home, as well as on smartphones and smartwatches. However, Mercedes-Benz plans to expand this “exhibition space” with the new E-Class and, at the same time, reinterprets the definition of an “Art Car”. On the central display in our new Mercedes-Benz E-Class we bring digital artworks to life.
For the world premiere of our Vision One-Eleven, we used augmented reality (AR) to create a visionary user experience, which we integrated into a virtual test model of the vehicle’s interior. With the help of AR glasses, the driver’s field of vision is enriched with high-resolution graphics all around. The physical vehicle interior and the digital interface merge seamlessly, in effect turning the entire car into a user interface. All AR visuals and animations are enriched with sound. Discover our immersive see-through experience that expands the information on the screen by a spatial interface in the environment. Created through a perfect blend of physical interior and digital experience beyond the screen.
The preview at Design No. 5 is a sculptural representation of the iconic front end of a sporty Mercedes-Benz vehicle. Showcasing the iconic elements that make a Mercedes desirable. Over the years many aspects of Mercedes-Benz design have become iconic – that encompasses specific vehicles, of course, but also features and signatures that are unmistakably Mercedes-Benz.