Digital Art

“As a design team we consistently strive to pair beauty with the extraordinary in all dimensions. Therefore we are pushing our digital luxury ambition with Crypto Art, as a new expression of our style and creativity”, says Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG. “We use digital art to create desire in-car and beyond. Incorporating it into the UI/UX is one future opportunity to differentiate the Mercedes‑Benz luxury experience through the joy of the unexpected. It offers exciting potential for our design approach to exceed customer expectations with extraordinary and surprising elements – we call it the X-Factor.”

Digital Art

“As a design team we consistently strive to pair beauty with the extraordinary in all dimensions. Therefore we are pushing our digital luxury ambition with Crypto Art, as a new expression of our style and creativity”, says Gorden Wagener, Chief Design Officer of Mercedes-Benz Group AG. “We use digital art to create desire in-car and beyond. Incorporating it into the UI/UX is one future opportunity to differentiate the Mercedes‑Benz luxury experience through the joy of the unexpected. It offers exciting potential for our design approach to exceed customer expectations with extraordinary and surprising elements – we call it the X-Factor.”