Design

Mercedes-Benz 
Places 

JDS Development Group and Mercedes-Benz reveal Mercedes-Benz Places in Miami. This 67-story, mixed-use residential project demonstrates dynamic and thoughtful placemaking in Brickell. At over 2.5 million square feet, it is one of the largest projects currently under construction in Florida. It is also the first branded real-estate project for Mercedes-Benz in the United States, centered around the theme of “Timeless Design, Inspired by Miami”.

The Mercedes-Benz design team has worked in collaboration with award-winning SHoP Architects to ensure the structure embodies the brand’s design philosophy of Sensual Purity.

“Our distinctive style is Sensual Purity. This philosophy, based on the duality of emotion and intelligence, consists of a hot and a cool pole. The cool aspect represents very much the tradition of geometric German long live design originated in the Bauhaus. This crucial part of our brand was the inspiration for the architecture of this extraordinary new Mercedes-Benz Places landmark in Miami.”

Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG

Living 
in 
Sensual 
Purity 

Welcome to Mercedes-Benz Places in Dubai: A new real-estate brand together with Binghatti where design meets innovation to form a sleek and elegant profile in the skyline of Dubai. Mercedes-Benz Places in Dubai is characterised by its distinctive elliptical exterior that’s reminiscent of the flowing lines of a host of ultra-modern Mercedes-Benz cars.

“Iconic design is what we are striving for. We want to create something that stands out and makes a strong statement. This is what we have done for Mercedes-Benz Places in Dubai. We have taken our unique design philosophy of Sensual Purity beyond automotive and shaped an iconic landmark. It looks very different, unique, and futuristic and it will be associated with the design, technology, and luxury appeal that are trademarks of every Mercedes-Benz.”

Gorden Wagener, Chief Design Officer, Mercedes-Benz Group AG

From automotive to architecture – translating our design philosophy of Sensual Purity