Design

Project MAYBACH

“From a design point of view the meaning and understanding of luxury will change. The future is not written, it´s what we will make out of it.”

Gorden Wagener

The passionate connection between the two brands, initiated by Project G-Class, allows a glimpse into the future showcases technologies that don’t yet exist. It is constantly fueled by a boundless passion to always challenge the status quo, to break the rules, to truly create something new and to achieve the previously unachieved.

From Project Geländewagen, which set the benchmark for fashion/automotive collaborations with our iconic G-Class, to Project MAYBACH which brought the distinguished Mercedes-Maybach heritage into the future, together with Virgil we truly broke new ground. The limited-edition Maybach by Virgil Abloh exemplifies the symbiosis between innovative design and ultimate craftsmanship now available on the road.

Shaping the future
 with every new
project. Beside all
 digital trends,
it still starts
 with hand-made
sketches, develop
 them to digital
3D data and build up
 three,
sometimes four
 1:4 clay models.
Changing
 the
 perspective

A concept that takes luxury one hour out of the city and into the wilderness, to the forest, the mountains and the sea.

Multifunctional infotainment system

The cinematic infotainment system in the center of the elegant dashboard automatically rotates back 180 degrees when not in use and disappears, completely invisible to the eye, into its designated storage compartment. With the help of the steering wheel and pedals, players can test their virtual driving skills.

The world has lost a genius.
But his inspiration and legacy will live on.

In honor of Virgil Abloh:
Project MAYBACH – A COLLABORATION PROJECT